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User Sense
Brand Perception Research

How is your brand perceived? 

Image research provides insight into what perception the target audience has of your company, organization, product or service. Determine whether it is in line with your brand identity and how you can improve the overall brand perception.

  • Executed via our own platform for UX and Market Research
  • Recruit a representative sample of respondents in our panel
  • Our research service takes care of the entire research process
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Insight into brand associations

Gain insight into the associations the brand evokes in the target audience.

Measure progress over time

Get insight into progress over time with our brand tracker.

Consideration and preference

Understand the extent to which your brand is considered and preferred.

Our approach

Research service

Recruiting respondents

Deliverables

Pricing

Our approach

We conduct quantitative research through online surveys and association testing to gather empirical data. These insights can be enriched by conducting qualitative research in the shape of interviews or focus groups.

Potential research methods 
  • Online surveys. In situations where statistiscal validity is key and the test is focussed on gathering data through open and closed ended questions.
  • Interviews. For gaining in-depth insights, where an interviewer discusses the concept in detail with the respondent.
  • Focus groups. Focus groups can be used to gain key insights through group discussons with respondents from your target audience.
  • Association testing. Rapid Implicit Associations Testing (RIAT) can be used to find out what (un)conscious associations your target audience has with the brand.

Which method is best suited to your needs?

Share your use case nd we provide you with an answer in 24 hours.

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Let us take care of the entire research process

Our researchers will help you choose the right research method and research questions after which we will conduct the study on your behalf.

Avail of realtime insights and our livestream

Track the progress of the study realtime via our platform. Choose to attend sessions with an interviewer by joining our livestream or playback the recordings afterwards.

Receive an actionable research report in two weeks

This way, you can start implementing optimizations right after the study. Curious to see what a research report looks like? Download a research report here.

Recruit a representative sample of respondents in our panel

The quality of any study is heaviliy influenced by tester quality. This is why we have built our own tester database. We can help recruiting testers within your B2B or B2C target audience all across Europe. 

Invite existing customers

Although less common, you can invite your own customers to take part in the study. This can be done without creating an account, which means your customers will not be added to our database if they take part.

Hassle-free recruitment due to reminders, instructions and local support

We avoid no-shows and technical issues by working with auto-reminders, translated instructions and localized support teams.  

What can you expect from brand perception research?

After conducting brand perception research the following is clear:

  • What associations the target audience has with your brand
  • How your brand relates to the competition
  • To what extent there is a difference between what you want to convey and how you come across as a brand (the brand gap).
  • To what extent your brand is top of mind with the target group (if combined with brand awareness research)
Research report and full access to research data

Our researchers analyse all sessions and take extensive notes, which can be viewed via the platform. Afterwards, the results are summarized and interpreted in a Research Report

Download a Research Report

Download an example of a research report for free. 

Download report
Costs of brand perception research

The costs of brand perception research studies are dependent on the methods used. Curious to see what research method we recommend and how much it would cost? Then request a free quote.

Costs of conducting brand perception research yourself

Use our platform to conduct online surveys, interviews or user tests and to recruit respondents for your study. Visit our pricing page to get an idea of the pricing.

Receive a free quote

Find out how much it would cost within 24 hours.

Request a free quote
Knowledge base

Want to know more about brand perception research?

Learn more about conducting brand perception research in our knowledge base.

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Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us

We have implemented a wide range of quality control measures to guarantee tester quality. We manually check all unmoderated sessions. For moderated sessions or interviews, customers can reach out to us within 24 hours to flag any issues. 

We use a wide range of channels - ranging from offline advertising to online campaigns - to make sure that we build up a tester database that is representative of the population. In addition to this, we have translated and localized tester sign up processes so that all testers can sign up in their local language. 

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes, we can take care of tester incentives. In addition to providing advice on the incentive itself, we can process tester payments within two business days after completion of the session. 

Yes, you can invite self-recruited testers for interviews or user tests via our platform.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information.