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User Sense
Pretesting and posttesting

How is your message perceived by your target audience?

Campaign research provides insight into how your ad or commercial comes across to the target audience. With pretesting and posttesting, you gain insight into the associations you evoke and measure the effect of your marketing campaigns.

  • Executed via our own platform for UX and Market Research
  • Recruit a representative sample of respondents in our panel
  • Our research service takes care of the entire research process
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Test messaging and associations

Test whether your message is clear and what associations people have.

Call to action

The extent to which the campaign encourages intent and action.

Measure progress over time

Through the use of baseline and effect measurements.

Our approach

Research service

Recruiting respondents



Our approach

We conduct quantitative research through online surveys and association testing to gather empirical data. These insights can be enriched by conducting qualitative research in the shape of interviews or focus groups.

Potential research methods 
  • Online surveys. In situations where statistiscal validity is key and the test is focussed on gathering data through open and closed ended questions.
  • Interviews. For gaining in-depth insights, where an interviewer discusses the concept in detail with the respondent.
  • Focus groups. Focus groups can be used to gain key insights through group discussons with respondents from your target audience.
  • Association testing. Identify associations that people have with your brand through Rapid Implicit Associations Testing (RIAT).

Which method is best suited to your needs?

Share your use case nd we provide you with an answer in 24 hours.

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Let us take care of the entire research process

Our researchers will help you choose the right research method and research questions after which we will conduct the study on your behalf.

Avail of realtime insights and our livestream

Track the progress of the study realtime via our platform. Choose to attend sessions with an interviewer by joining our livestream or playback the recordings afterwards.

Receive an actionable research report in two weeks

This way, you can start implementing optimizations right after the study. Curious to see what a research report looks like? Download a research report here.

Recruit a representative sample of respondents in our panel

The quality of any study is heaviliy influenced by tester quality. This is why we have built our own tester database. We can help recruiting testers within your B2B or B2C target audience all across Europe. 

Invite existing customers

Although less common, you can invite your own customers to take part in the study. This can be done without creating an account, which means your customers will not be added to our database if they take part.

Hassle-free recruitment due to reminders, instructions and local support

We avoid no-shows and technical issues by working with auto-reminders, translated instructions and localized support teams.  

What can you expect from campaign researach?

After conducting pretests the following is clear:

  • The extent to which you messaging is clear
  • What associations people have with the ad or commercial
  • The extent to which you messaging incites intent or action

In addition to pretest, posttests can be conducted. Post testing help with:

  • Determining the effect of marketing campaigns on brand perception and awareness
Research report and full access to research data

Our researchers analyse all sessions and take extensive notes, which can be viewed via the platform. Afterwards, the results are summarized and interpreted in a Research Report

Download a Research Report

Download an example of a research report for free. 

Download report
Costs of campaign research

The costs of brand awareness research studies are dependent on the methods used. Curious to see what research method we recommend and how much it would cost? Then request a free quote.

Costs of conducting campaign research yourself

Use our platform to conduct online surveys, interviews or user tests and to recruit respondents for your study. Visit our pricing page to get an idea of the pricing.

Receive a free quote

Find out how much it would cost within 24 hours.

Request a free quote
Knowledge base

Want to know more about campaign research?

Learn more about conducting pretesting in our knowledge base.

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Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us

We have implemented a wide range of quality control measures to guarantee tester quality. We manually check all unmoderated sessions. For moderated sessions or interviews, customers can reach out to us within 24 hours to flag any issues. 

We use a wide range of channels - ranging from offline advertising to online campaigns - to make sure that we build up a tester database that is representative of the population. In addition to this, we have translated and localized tester sign up processes so that all testers can sign up in their local language. 

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes, we can take care of tester incentives. In addition to providing advice on the incentive itself, we can process tester payments within two business days after completion of the session. 

Yes, you can invite self-recruited testers for interviews or user tests via our platform.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information.